Client: Leo Burnett Guatemala
Location: Europlaza World Business Center, Guatemala City
Architects/Interior Designers: Studio Domus
General contractor: Studio Domus
Project area: 2,691 sq ft / 250.09
Project year: Design/Completion: 2008
Photographs: Marko Bradich/Alejandro de Leon
This is a media service agency specialized in the connection between consumers and their brands, property of the French conglomerate Publicis Groupe. The project the goal was to improve its corporate image towards clients, because its facilities were not reflecting the creative origin of the group. The assigned economic resources were limited, therefore it was important to prioritize and focus creativity in the areas visited by clients. One of the prioritized spaces was the lobby, which was given a radical change, achieved with a plane that turned a wall into the ceiling. Tones of orange reflected on the floor, wall-ceiling, front desk and waiting couch were integrated in this space.
Although the existing rug and desks were used in the work area, they were given a new configuration, which improved the circulation and use of natural light. The closed spaces were decorated with a red carpet and exquisite couches with combined fabrics or light-colored wood tables.
The walls that are usually a secondary element, became a priority component to place the accent of color that, besides giving life to the office, provided a solution that demonstrates that the budget isn't everything to achieve a bold result; creativity is.